Category Archives: EPISODES

21: GROWING YOUR BEAUTY BUSINESS WITH RICHARD MERRILL

September 30, 2020EPISODESthebeautydebut

Podcast: Play in new window | Download (Duration: 57:02 — 45.0MB)

Richard Merrill is a 15+ year beauty industry expert, award winning licensed esthetician in CA and WA with a variety of real-world experience and multiple six-figure success stories.

Richard built his career specializing in skin care; however, these principles can be applied to every aspect of the beauty industry from Skincare to Lashes, Waxing and Haircare.

Richard launched The Complete Spa Business Regimen an online business growth accelerator and community built around the principles and tools to create successful spa industry leaders.

As an award winning, creative, out of the box thinker and business leader from a diverse background, it was Richard’s vision to create a solution for automating sales and marketing strategies to simplify operations. Too many spa professionals lacked a focused strategy, clear message or the time to execute consistent business practices.

Passionate and productive professionals are falling short of their goal’s month after month. Richard Merrill decided to do something about it. That something is The Complete Spa Business Regimen, a business growth accelerator designed with lifetime education, on-going support and a full suite of marketing solutions for the spa industry.

Richard feels that the most engaged brands don’t just provide a product or a service; they evoke an emotion within their community built around a brand identity with a strong mission and vision. They don’t just embody a single persona; they motivate the entire community. As times change, these brands adhere to a deeper purpose at the core of their identity and keep producing the products, services, and stories that embody their long term vision.

More than just a fitting logo or a memorable tagline, the brands created here are entire client experiences. Every day, after bonding to understand what each unique brand needs our team works together to formulate a unique brand identity with winning sales and marketing strategies and assist you in communicating your message effectively to the world.

Tune in today to hear how Richard got his start in the industry, his journey that led him to opening his own business, why he looked at his schooling as a business and ran with it and how his mindset plays a role in starting each day new.

We’re also getting into the difference between direct sales and MLM companies within the beauty industry. I mean this explanation is on point and I think a lot of beauty industry vets should really hear.

Richard also shares the common mistakes professionals make, why working with male clients is so different and why you must always put in the work.

All this and more on today’s educational show. Grab a notebook because this one is good.

Did you enjoy this episode? I would love to hear your thoughts. Head to Apple Podcasts and then rate, review, and subscribe. This way you will get notified once new episode goes live.

CONNECT WITH CLAUDIA

Instagram: https://www.instagram.com/theclaudiafabian/

LinkedIn: https://www.linkedin.com/in/claudia-fabian-aa3ba858/

Website: https://thebeautydebut.blubrry.net/

CONNECT WITH RICHARD

Facebook: @RichardMerrillConsulting

https://www.facebook.com/RichardMerrillConsulting

Instagram: @RichardMerrillConsulting

https://www.instagram.com/RichardMerrillConsulting

YouTube: https://www.youtube.com/channel/UCqy6PFQ81_vtiEkObL8oyFw

Website: www.thecompletespabusinessregimen.com

20: LATINAS IN BEAUTY SERIES: LONGEVITY IN BEAUTY WITH LYNDA DHEMING MOORE

September 23, 2020EPISODESthebeautydebut

Podcast: Play in new window | Download (Duration: 45:20 — 35.6MB)

Today is the first episode for my new series featuring Latina’s working in the beauty industry. Today I am sharing a conversation I had with Lynda Dheming Moore.

Lynda opened SkinBar in 2004, because of her passion for skincare and makeup. She was a teenager and young adult who suffered with acne. Lynda went to Cosmetology Beauty school in 1996, in Los Angeles. She began her career with an essential oil company, Aroma Vera, where she learned the benefits of essential oils.

Lynda then worked with celebrity dermatologist, Dr. Howard Murad, in Manhattan Beach, CA. Her background in Business Skin sales with the International Dermal Institute and Emed, lead her to open SkinBar.

You can often find Lynda at SkinBar, or on a local Las Vegas TV show, The Fox5 More Show, as a beauty expert.

Tune in today to hear us chat about all thing’s beauty, hear some excellent tips for success in business as well as why you need to take risks in life and business.

Lynda also shares why it is important to get out of your comfort zone so that you can grow in business and the importance of loyal customers.

Tune in today to hear why Lynda never uses the words pamper, luxurious and relaxing in her marketing as well as some useful pandemic business pivoting information.

Did you enjoy this episode? I would love to hear your thoughts. Head to Apple Podcasts and then rate, review, and subscribe. This way you will get notified once new episode goes live.

CONNECT WITH CLAUDIA

Instagram: https://www.instagram.com/theclaudiafabian/

LinkedIn: https://www.linkedin.com/in/claudia-fabian-aa3ba858/

Website: https://thebeautydebut.blubrry.net/

CONNECT WITH LYNDA

Instagram: https://www.instagram.com/skinbar_lasvegas/

Facebook: https://www.facebook.com/SkinBarLasVegas

Website: skinbaronline.com

19: DISCOVER LUXURIOUS SKINCARE FOR THE V. THE PERFECT V WITH FOUNDER AVONDA URBEN

September 17, 2020EPISODESthebeautydebut

Podcast: Play in new window | Download (Duration: 37:34 — 28.8MB)

While living in Copenhagen, Avonda Urben, a former beauty executive at L’Oreal, Revlon and Almay, she embraced the natural lifestyle of her Scandinavian friends.

Clean beauty was the norm and they had a cool confidence about their bodies which made an impression on her.

Realizing that there wasn’t a premium skincare line for the bikini area, she developed a new concept for taking care of the delicate skin of the V, the VANICURE.

Tune in today to hear more of Avonda’s story as well as some of her most popular products and the luxurious ingredients she chose to use when formulating the product line.

Vanicure Essentials, VV Beauty Mist, VV Beauty Sheets, VV Cream, VV Serum, Very V Luminizer, VV Cream Gentle Wash and VV Cream Gentle Exfoliator are just a few that we chat about today.

All this and more on today’s show…

Did you enjoy this episode? I would love to hear your thoughts. Head to Apple Podcasts and then rate, review, and subscribe. This way you will get notified once new episode goes live.

CONNECT WITH CLAUDIA

Instagram: https://www.instagram.com/theclaudiafabian/

LinkedIn: https://www.linkedin.com/in/claudia-fabian-aa3ba858/

Website: https://thebeautydebut.blubrry.net/

CONNECT WITH AVONDA

Instagram: https://www.instagram.com/theperfectv/

Facebook: https://www.facebook.com/ThePerfectVV/

LinkedIn: https://www.linkedin.com/company/the-perfect-v/

Website: https://theperfectv.com

Avonda in the news: https://www.kossie.co.uk/3-wellness-entrepreneurs-share-1-secrets-to-relax-their-busy-minds/

Special Offer: Enter the promo code THEBEAUTYDEBUT15 at check out for 15% off your purchase

18: DISCOVER THE LATEST MEDICAL FACIAL TECHNOLOGY: THE SALTFACIAL WITH EVP OF SALES TRACY VANDENBROEKE

September 16, 2020EPISODESthebeautydebut

Podcast: Play in new window | Download (Duration: 42:06 — 32.4MB)

Tracy Vandenbroeke is the Executive Vice President of The SaltFacial® and Med-Aesthetic Solutions, Inc. Her passion for selling began early, working in retail sales of clothing and skincare while in school. After college she entered the specialized medical and surgical equipment market. Her career evolved entirely when in 1994 she heard of a new company that manufactured a pioneering alternative therapy to treat wrinkles and beautify the skin using a CO2 laser…beauty and a big-ticket sale? Now she was hooked.

Tracy’s 26-year history in the medical aesthetic field includes being a top sales producer for some of the most prominent laser equipment companies, providing innovative, premium laser, IPL, alternative and medical aesthetic equipment to elite physicians and medical spas. Her experience also includes starting and operating her own medical spa, giving her a completely unique and empathetic ‘buyer’s perspective’.

Through her years, Tracy’s experience and knowledge has earned her the respect of clients and colleagues throughout the medical-aesthetics industry. Tracy has led the charge for supporting the growth and success of women in the medical aesthetics industry. She believes women have a unique advantage in this field and as a corporate leader, enjoys supporting young woman wishing to learn the business.

The SaltFacial is an exciting, new, and non-invasive way to correct and maintain the natural beauty of skin. This 3-step treatment can safely and effectively improve and maintain the texture, tone and color of skin for life, making it the perfect cornerstone treatment for good dermal health in your medispa and medical practice.

Blending nature with science, The SaltFacial® L’avantage system combines the beauty of pure, natural Sea Salt with cutting-edge science – aesthetic Ultrasound and high-powered LED phototherapy, to deliver a treatment unlike any other. And besides being just beautiful, healthy skin heals faster and responds better to any surgical or non-surgical aesthetic procedure that may follow.

In addition, The SaltFacial is a highly versatile medical device that can be used daily in your practice in a multitude of ways. It can, and should, be used in combination with other aesthetic procedures to improve the outcomes of these treatments and generate higher procedural revenue.

The SaltFacial® Skin Renewal Therapy Treatment

Step 1: Restore | Sea Salt Resurfacing

A safe and effective resurfacing option for ALL skin types.

Step 2: Replenish | Cavitation Ultrasound

Increase the absorption of topical products.

Step 3: Rejuvenate LED Phototherapy

Promote Healing | Reduce Redness | Improve Outcomes

Combination Therapy for Improved Outcomes

As a Pre-Treatment Skin Prep: Sea Salt is naturally anti-bacterial, anti-microbial, it draws moisture in, balances the skin’s pH, reduces inflammation, and helps promote healing.

As an Adjunct-Treatment To Enhance Other Procedures: Combine with other procedures such as microneedling, RF, light-based therapies, PRP, exosome therapy, and/or topical therapies to promote faster healing, reduce downtime, and improve outcomes.

For Post-Treatment Healing: Use to quickly and effectively reduce redness and swelling, eliminate and prevent bacterial infection, and promote faster healing.

All this and more on today’s show…

Did you love this episode? I would love to hear your thoughts. Head to Apple Podcasts and then rate, review, and subscribe. This way you will get notified once new episode goes live.

CONNECT WITH CLAUDIA

Instagram: https://www.instagram.com/theclaudiafabian/

LinkedIn: https://www.linkedin.com/in/claudia-fabian-aa3ba858/

Website: https://thebeautydebut.blubrry.net/

CONNECT WITH TRACY

Instagram: https://www.instagram.com/thesaltfacial/

Facebook: https://www.facebook.com/thesaltfacial

LinkedIn: https://www.linkedin.com/company/thesaltfacial

Website: www.thesaltfacial.com

If any podcast listener is interested in becoming a SaltFacial provider, they can use the code “SALT” when inquiring further when they email info@thesaltfacial.com and receive an exclusive promotional offer by 10/31/20.

17: LIFE AS AN EDUCATOR WITH DANIEL CLARY OF ANTEAGE SKINCARE

September 8, 2020EPISODESthebeautydebut

Podcast: Play in new window | Download (Duration: 1:13:20 — 62.9MB)

Daniel Clary is a passionate aesthetic industry veteran, with over 19 years in the skincare business. His entire career has been immersed in cosmetic chemistry, skin physiology and molecular/cellular biology, learning from some of the greatest minds in the industry, and working for world-class laboratories, medical facilities, skincare companies, and leading spas.

Daniel has fostered a wealth of knowledge that has allowed him to be a keynote speaker at medical and aesthetic conferences and has been published in respected aesthetic journals and publications.

Daniel is a Cosmetic Chemist and an elected member of the Society of Cosmetic Chemists, and is actively involved in product formulation, development, and R&D. Daniel is currently the VP for a regenerative medical aesthetic company, AnteAGE, working in stem cell science and biologics.

His mission in life is to help consumers and professionals gain a better understanding of the architecture of skincare products, highlight ingredient technology, and dissect the data to help expose some truths.

Tune in to hear about Daniel’s career as an educator, what it is like to travel for work and his rituals when it comes to speaking in front of large audiences. He also educates us on incredible products that we are all going to want to start using today to simply reverse the signs of aging.

Daniel also shares some behind the scenes info on what it was like working with HSN as well as some incredible new and up and coming projects that may be hitting the market.

All this and more on today’s show…

Did you love this episode? I would love to hear your thoughts. Head to Apple Podcasts and then rate, review, and subscribe. This way you will get notified once new episode goes live.

CONNECT WITH CLAUDIA

Instagram: https://www.instagram.com/theclaudiafabian/

LinkedIn: https://www.linkedin.com/in/claudia-fabian-aa3ba858/

Website: https://thebeautydebut.blubrry.net/

CONNECT WITH DANIEL

Instagram: https://www.instagram.com/culturedbeautyguru/

Website: www.anteage.com

16: ESTHETICS, ENTREPRENEURSHIP AND HOW TO STAY FOREVER YOUNG WITH KATIA SIMONENKO

September 1, 2020EPISODESthebeautydebut

Podcast: Play in new window | Download (Duration: 32:53 — 27.7MB)

Katia was born and raised in a small town in Russia. She started her entrepreneur career at the tender age of 10, helping her parents to run their small business from home.

Despite challenging times living and Russia and moving to US she continued to work extremely hard towards her dreams and goals!

Katia is now a proud full-service salon owner with over 15 years of experience in the beauty industry as well as my personal esthetician here in Las Vegas.

Katia’s goal is to provide the best services and education for her customers. She wants to share her knowledge and experience with every woman and man who walks through the door.

Katia and Val have been happily married for 20 years, and they now have two gorgeous daughters, Anya and Alina. Being a woman, a wife, and a businessperson, Katia understands how challenging it can be to juggle everything and how easy it can be to forget about your own well-being.

Tune in today to hear more on Katia’s entrepreneurial journey and why she believes having a retail room in her spa has been key to her client’s skin and her own success.

Katia also discusses her three must have services. Micro Current facials, DMK Enzyme Facials and Quick Flash Peels. You are really going to enjoy these as soon as you hear about each of their benefits they will have to your skin.

We are also chatting about comparison, competition, fighting the learning curve and why you need to always stay educated.

Here’s Katia’s takeaway: Take care of yourself! You want to be healthy, beautiful, and happy for you and your family, you deserve it!

STAY FOREVER YOUNG with Pearl Skin Studio!

All this and more on today’s show…

Did you love this episode? I would love to hear your thoughts. Head to Apple Podcasts and then rate, review, and subscribe. This way you will get notified once new episode goes live.

CONNECT WITH CLAUDIA

Instagram: https://www.instagram.com/theclaudiafabian/

LinkedIn: https://www.linkedin.com/in/claudia-fabian-aa3ba858/

Website: https://thebeautydebut.blubrry.net/

CONNECT WITH KATIA

Instagram: https://instagram.com/pearlskinstudiolasvegas

Facebook: https://m.facebook.com/pearlskin/

Website: https://www.pearlskinstudio.com/

15: WELLNESS AND CLEAN BEAUTY WITH LE BELLA DONNA FOUNDER NICOLE TRACY

August 25, 2020EPISODESthebeautydebut

Podcast: Play in new window | Download (Duration: 58:00 — 50.0MB)

Nicole Tracy doesn’t have to worry about acne anymore. Although the co-founder of La Bella Donna Cosmetics currently spends more time behind a desk running a national cosmetics company than in front of a camera, she and her mother, Kathy, remain La Bella Donna’s best advertisements.

“Between my mother – who had her own problems with makeup – and me, we had drawers full of makeup we couldn’t wear because of all the FD&C dyes, oil or alcohol, talc, fragrance and preservatives,” says Nicole, who joined forces with Kathy in 1994 to develop a makeup formula that worked for both of them.

“We especially wanted to bridge the gap between wellness and beauty; we didn’t set out to create a ‘natural’ makeup, because those don’t necessarily give you the coverage you need in shades close to your own skin tone,” she explains.

A savvy businesswoman, Nicole, who grew up in Los Angeles, relocated to her native New York in 1998 to establish an East Coast presence for La Bella Donna. She developed the line while completing her studies at the University of Southern California, from which she received a B.S. degree in Communications and Business.

Nicole currently resides in Los Angeles, California with her husband and two children.

Tune in today to hear why makeup is a true mood lifter, the reasoning why La Bella Donna has the cleanest ingredients used to create their products, what they are and the SPF amount in their best sellers.

Nicole also shares with us why doing your research as a business owner is so important as well as the key factor in running a business. Passion all the way…

Anyone has the capability to turn their dream into a reality. It is up to you to share the story, connect with your customer and most importantly go with your gut.

All this and more on today’s show…

Did you love this episode? I would love to hear your thoughts. Head to Apple Podcasts and then rate, review, and subscribe. This way you will get notified once new episode goes live.

CONNECT WITH CLAUDIA

Instagram: https://www.instagram.com/theclaudiafabian/

LinkedIn: https://www.linkedin.com/in/claudia-fabian-aa3ba858/

Website: https://thebeautydebut.blubrry.net/

CONNECT WITH NICOLE

Instagram: https://www.instagram.com/labelladonna/

Facebook: https://www.facebook.com/LBDMinerals/

LinkedIn: https://www.linkedin.com/company/la-bella-donna/

Website: https://www.labelladonna.com

14: HOLISTIC HEALTH AND BRAND STRATEGY WITH WILDING BOTANICALS FOUNDER JACKIE JOHNSON

August 19, 2020EPISODESthebeautydebut

Podcast: Play in new window | Download (Duration: 29:44 — 25.2MB)

Jackie Johnson is a Holistic Brand Strategist who founded Wildling Botanicals and Wildling Herbs.

Through her businesses, she has created proprietary body care and herbal supplement products from homegrown, clean ingredients she farms herself.

Jackie’s credentials also include a 15-year career in business, helping grow retail, hospitality, and fitness companies before striking out on her own to create luxury wellness products she wasn’t finding in the marketplace.

Jackie brings a much-needed perspective to the beauty world by joining nature and business together, so that she can empower others to continue growing into the #wildbeauty they already are inside and out.

Tune in today to hear why Jackie wanted to create a product that went from seed directly to package and what oils she has coming out this Fall.

We also get into the importance of self-care s Jackie is currently on her 21-day challenge and the benefits of doing something like this. Self-Care is not Selfish!

Learning to identify our stressors and then finding solutions to feel better is something else we chat about today as August has been names Wellness month. We are both over here just doing our part.

You must live to be happy for yourself and find a place of peace, especially right now so we hope this episode brings you some joy and super useful information.

Did you love this episode? I would love to hear your thoughts. Head to Apple Podcasts and then rate, review, and subscribe. This way you will get notified once new episode goes live.

CONNECT WITH CLAUDIA

Instagram: https://www.instagram.com/theclaudiafabian/

LinkedIn: https://www.linkedin.com/in/claudia-fabian-aa3ba858/

Website: https://thebeautydebut.blubrry.net/

CONNECT WITH JACKIE

Instagram: https://www.instagram.com/wildling_botanicals/

LinkedIn: https://www.linkedin.com/in/jackiebeautybrandbuilder/

Facebook: https://www.facebook.com/wildlingbotanicals/

Website: www.wildlingbotanicals.com

13: AUTHENTIC BEAUTY ADVICE. DISCOVER THE HOTTEST NEW ENHANCEMENTS FOR LIPS AND BROWS WITH NIKA RANDALL.

August 12, 2020EPISODESthebeautydebut

Podcast: Play in new window | Download (Duration: 38:39 — 33.5MB)

An LA native with natural brows of genetic gold, Nika was constantly teased during her childhood for her bushy brows. Now, she gets to give her clients the same level of brow envy! Nika’s route to beauty was untraditional.

Nika completed her esthetics training in June 2019 and obtained her California Esthetician license. Soon after, she apprenticed at Hairy Little Things where she learned the art of microblading. She worked her way towards becoming the senior artist as well as salon manager and has been featured in Fab Fit Fun magazine.

In January 2020, Nika became certified in Lip Blush. Nika’s approach is conservative and natural. She believes that building the best brows is a two-way effort and works together with her clients to achieve a shared brow goal. Her priority is to give clients the brows of their dreams! With lip blush, Nika focuses on balance, symmetry, and enhancing clients’ lip shape and tint.

Tune in today to hear more of Nika’s technique as well as what you should look for when in need of a permanent makeup artist. Someone who is properly certified, qualified and had a great portfolio of healed results, just to name a few.

What are some of these procedures you’ve had done? Any great result stories to share? Maybe you have never heard of some of these procedures.

*These treatments are Claudia approved.

Which ones are you most interested in? Let us know over on Instagram. We would love to keep this conversation going…

Did you love this episode? I would love to hear your thoughts. Head to Apple Podcasts and then rate, review, and subscribe. This way you will get notified once new episode goes live.

CONNECT WITH CLAUDIA

Instagram: https://www.instagram.com/theclaudiafabian/

LinkedIn: https://www.linkedin.com/in/claudia-fabian-aa3ba858/

Website: https://thebeautydebut.blubrry.net/

CONNECT WITH NIKA

Instagram: https://www.instagram.com/nikabrowbabe/

https://www.instagram.com/hairylittlethings/

Facebook: https://www.facebook.com/nikabrowbabe

Website: https://www.hairylittlethings.com/

Featured In: https://fabfitfun.com/magazine/how-to-groom-your-brows-at-home/

12: SUCCESS AND BUILDING RELATIONSHIPS WITH VP OF SALES OF ETHICA BEAUTY ANGELICA KANTER

August 5, 2020EPISODESthebeautydebut

Podcast: Play in new window | Download (Duration: 41:23 — 34.3MB)

Angelica Kanter has spent over 2 decades in the beauty industry. She started her career in outside sales as a Sales Consultant in the Greater Los Angeles for 12 years in sales and merchandising for hair color, cosmetics, and hair care direct for top manufacturers and distributors. Angelica moved up to Director of Chain Accounts for a top distributor in the western states for six years until their doors closed.

Angelica was previously, Regional Sales Manager for a top eyelash enhancement company for the Northern part of the USA, where she managed a team of direct sales executives and independent distributors. When that company lost their “hero product”, she went on to another eyelash enhancement company as Director of Distribution. Angelica currently holds the title as Vice President of Sales for Ethica Beauty.

She has proven sales track records, accolades, and events to drive sales which we chat about today as well as Angelica’s top tips on selling. We’re talking friendships, finding your support system when working within the beauty industry, the power of relationships, loyalty, networking, being sensitive when selling and so much more.

We are also going to learn about the cruelty free and clean line of Ethica Beauty. Ethica provides professional salon products that utilize proprietary “multiple benefit technology” to maximize the potential of any hair type. Tune in to hear which products Angelica suggests and which ones I am currently using.

Health, beauty, and wellness industry startups, team management, mentoring, indie brand managing, merchandising, plan-o-grams, sales, educational events, trade shows, product launches, relationships with distributor principles, hotel resort spas, medical spas, boutique retail and chain accounts are just a few areas of her expertise.

I think you are really going to love these tips and this conversation today.

Did you love this episode? I would love to hear your thoughts. Head to Apple Podcasts and then rate, review, and subscribe. This way you will get notified once new episode goes live.

CONNECT WITH CLAUDIA

Instagram: https://www.instagram.com/theclaudiafabian/

LinkedIn: https://www.linkedin.com/in/claudia-fabian-aa3ba858/

Website: https://thebeautydebut.blubrry.net/

CONNECT WITH ANGELICA

Instagram: https://www.instagram.com/angelicakanter_ethicabeauty

Facebook: https://www.facebook.com/AngelicaKanter

Website: www.ethicabeauty.com

LinkedIn: https://www.linkedin.com/in/angelica-kanter-8baa544/